Integrated Marketing general Marketing services by kamair tarighi - July 25, 20160 1- Pre-Event Marketing Introduce your brand, participation and objectives for the upcoming event. Create early interest and buzz Employ destination strategies for your exhibits & events Develop focused touch points for re-enforcement Identify target VIP event participants 2- Association Marketing Promote your brand, expand exposure and leverage target audience attention. Utilize on-site media and press Promote market expertise through speakers Take advantage of sponsorships with your integrated theme Apply for awards 3- Exhibit Programs Create a dynamic environment that attendees will want to visit. Employ multi-tier branding Execute the promise Conduct business Display products and messages creatively Engage attendees and identify your VIP’s for event participation 4- Event Programs Experience the value from executing a fully integrated event. Extend the promise and execute the theme Create a private space with the integrated marketing messages Turn conversations into relationships Leverage high touch point conversations into future meetings Deliver a non-threatening environment 5- Post-Event Marketing Extend the success and measure the results. Execute pre-employed integrated marketing techniques that extend the connection Deliver results that last Measure successes and expand opportunities Build future integrated program personality
