Film promotion sometimes called the press junket or film junket. film promotion generally includes press releases, advertising campaigns, merchandising and media, and interviews with the key people involved with the making of the film, like actors and directors. As with all business it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.     How We do it? In theaters   Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen in theatres before movie showings. Generally they

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