The Tournament offers an excellent opportunity to capitalize on the growing soccer interest created by the World Cup and Olympic soccer matches, qualifiers and friendlies played in US over the years, and local professional soccer led locally by Major League Soccer champions. The demographics in US makes the tournament an ideal vehicle for product and service marketing at the start of the Christmas shopping season and for image enhancement with the local communities. The Tournament is especially well suited for national and regional businesses in the country. Sponsorship not only demonstrates local support and involvement to participants from this area but also provides impressions for visitors from outside the sponsor’s marketing locations.
The direct audience in each tournament includes about 20,000 boys and girls ranging in age from 9 to 18; about 5,000 officials, including coaches, managers, referees and tournament volunteers; and at least 50,000 parents, plus siblings and other relatives, friends and fans who attend as spectators. Each year we produce over 4,000 tournament books that are distributed to all teams, with increased number of copies to local teams for advertising opportunities.
The indirect audience includes readers of tournament publicity in area and community newspapers; soccer coaches and administrators who see the Tournament’s calendar listing and other promotional material in soccer publications; and parents and others who do not accompany their family’s player, but who see the Tournament program and other materials both before and after the event.